Tuesday, 1 August 2017
Sunday, 30 July 2017
USING SOCIAL MEDIA TO PROMOTE YOUR PRODUCTS AND BUSINESS
USING
SOCIAL MEDIA TO PROMOTE YOUR PRODUCTS AND BUSINESS
With billions of people around the world using social networking
sites such as Facebook, Twitter and Instagram, it is important to include these
communities when promoting your product/ business. The number of people we can
reach is a huge benefit to using social networking sites to promote our
product, as is the amount of resources that are required. Using social media
and social networking is a lot cheaper than traditional marketing and advertising
methods. you can promote your products using social networking sites by
determining where your customers and potential customers are, and getting your
product visible on those sites.
FIRST
STEP….
1.
Target the social
networking sites where we want to promote your product. ...
2.
Establish our goal.
...
3.
Set up a Facebook
page. ... your
product can have its own page (if you don’t
have one already), where people can like it, comment on it, leave
reviews and even link to your website so they can buy it.
·
Encourage people to
like your product page. Offer incentives such as recharge cards and discounts.
Invite people to share your page with their friends so your community can grow.
·
Develop surveys,
quizzes and other engaging content that will generate interest and drive
traffic to your page and products. Winners of these quizzes should be invited
to your office to collect the prize of free products/gifts and pictures should
be taking and posted online for more motivation
4.
Create a Twitter
account. ... we can set up an account on Twitter for your
product and promote it by attracting followers. Follow people, brands and
companies that might be interested in your product. The more people we follow,
the more followers we have a chance of attracting
5.
Use LinkedIn if your
product is relevant to businesses and professionals. ...
6.
Blog about your
product. ...using our blog and other blogs
7.
Put together a YouTube
video and share the link on your other social media platforms
8.
Advertise on popular
blogs like Linda ikeji, green news, jiji, Facebook etc.
9.
Send bulk SMS to a
specific target.
10.
WE
EMBRACE THE VISUAL
We all know tweets
with images get more engagement. We’ve known for a while that photos
on Facebook get more engagement. Even images
on LinkedIn get more engagement. Three of the “newest” social networks—Pinterest, Instagram,
and Snapchat, are based entirely on images. So we are going to leverage on the
visual when promoting your content. We don’t just create a branded “featured
image” to share with your post we create separate images for each of the main
points in your content and share repeatedly.
11.
CUSTOMIZE
FOR THE PLATFORM
When sharing content, we utilize the
customizable posting features on each social media platform. This includes
the headline, image, and a description of the content we are sharing. Every
marketer and social media user is competing to catch the user’s eye. The more
optimized our post is for a particular platform, the more effective our
social media promotion will be.
For example, if we share a link to Facebook, we have
the opportunity to create a post that truly stands out. All we need is an attention-grabbing headline, a clean,
relevant image that piques interest (which might be different from the featured
image), and a short, compelling description.
With this formula, we entice readers to click
on our content. In the same manner, appending our content with hash tags helps
make it more discoverable for those social networks that support them
12.
WE SHARE AT THE RIGHT TIME
Many content marketers overlook this
simple concept. For maximum engagement, the content we are sharing needs
to reach as many people as possible. So we have to go where the crowd is—and when
they are online and active. Then we can compile a posting schedule to ensure we
post during a certain time of day.
Keep in mind that different social media
platforms may not have the same peak times. While there are many infographics telling you the
best time to post in social media, some of it simply comes down to understanding how users engage
on each social network, and experimenting. Some social media platforms have
features designed to aid us in this process, such as Facebook Insights. In addition, third party tools such as FollowerWonk help estimate the best times for some
platforms.
13.
WE
ARE NOT AFRAID TO POST MULTIPLE TIMES
Numerous data studies suggest we are more effective
by promoting
the same content multiple times on social media.We use multiple images and multiple
headlines for our content. This way we engage with our followers without them
even knowing we’re reposting the same content. Social media users don’t
see most of our posts on any given day anyway. So posting multiple times
ensures our audience has a chance to see our content.
14.
WE ASK QUESTIONS
We don’t
just drop links. We drive social media
users to communicate with us—this increases the chances they engage with your
content—by asking for questions and feedback. Social media was made for people; not for businesses. So we always strive to
create a human connection with social media users.
The beauty of social media marketing is that
it can improve both our public relations and content marketing, simply by
asking for a response. To generate feedback and promote engagement on social media,
include a question with our content that compels readers to respond. Better yet,
create questions for some of our headlines and test the waters. Questions are a
great attention grabber, and help foster
a community of connection that results in more effective social media
promotion.
15.
WE
SHARE ON THE RIGHT PLATFORM
With so many social media sites constantly
sprouting up and vying for attention, it can be hard to keep up. Just when we
thought we knew everything with the emergence of Ello,
now comes Tsu. Having accounts on various sites can be
advantageous for fostering innovation and staying creative. But it can also be
difficult to choose which platform to post content to.
To reiterate, since different sites serve different
purposes and audiences, it’s crucial to familiarize with the major social
media platforms our target audience uses to avoid redundancy and simply “dumping”
content across all channels, we concentrate
on the platforms where we have the highest chance to engage with audience.
16.
WHAT’S NEXT
When it comes to promoting content, social
media is one of the most powerful tools available; however, most content marketers fail to truly
maximize its potential, that’s why we are here to take that headache from you
and manage your social also help you promote your products and services across
all platforms online.
17.
WE CAN HELP YOU;
v Manage your all social media platform
v Promote your brands/business
v Place online paid advert
v Train your staff
v Design a website
v Design a blog
v Phone app design
v Content and graphic design etc.
We are ready to do
business with you….
Thank you in anticipation
Benson Iduh
CEO, 3riple image concept
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